Swatch Key Market Meeting 2025

For Swatch’s 2025 Key Market Meeting at its headquarters, I transformed initial hand-drawn concepts into detailed 3D visualisations and production-ready artwork for a playful, large-scale event environment.

The challenge was to communicate the concept clearly enough for approval while resolving the practical detail required for manufacture. I modelled a stage featuring a giant charm bracelet wrapped around three towers of different heights, then designed signage towers and multicoloured graphics for existing furniture to connect the space with the event theme.

Following approval, I prepared the full set of print files and liaised directly with the Swiss printer. This carried the project from early visualisation through to accurate production, maintaining the character of the original idea across a high volume of physical assets.