e& GITEX 2024

Working with MCH Global, I created artwork and visual layouts for e&’s interactive installations at GITEX 2024, one of the world’s largest technology events.

The assets needed to align closely with the e& identity while functioning as the creative foundation for motion-activated displays and animated kiosks. I therefore designed the static layouts with movement, interaction and handover in mind, ensuring that the animation team could adapt them into responsive attendee experiences without losing hierarchy or brand consistency.

MCH Global’s in-house team animated the completed artwork for the live event. The final installations helped communicate e&’s technology story through a cohesive combination of branded design, motion and interaction, demonstrating my ability to design effectively as part of a wider production workflow.